Why Repurpose Content?
Widen The Reach
If a piece of content performed well on one channel, why not spread the message to a broader audience by repeating it in different ways?
Idea or Resonance Testing
Before covering a topic in detail, it’s good to know if an idea resonates with your audience. Repurposing content allows you to get feedback from multiple sources, which you could use to expand on a topic.
Maintain Momentum
No matter the size and capacity of your team, creating new content regularly is overwhelming. Content Repurposing is a blessing for those days when your team's capacity is fully engaged and you still need to keep the momentum on your distribution channels.
Extend Impact of Content Assets
By extracting juicy insights from existing content assets and presenting them in similar or different formats, you extend the assets' impact and are likely to get higher ROIs.
Repurpose Long-form Written Content
Repurpose
Long-form
Written Content
- Social Media Text Posts
- Social Media Image Posts
- Social Media Carousel Posts
- Email Newsletters
- Video Scripts
- Infographics
Repurpose Podcast Episodes
- Text Summary For Website
- Social Media Posts
- Email Newsletters
- Infographics
Repurpose Video/Webinar Content
- Social Media Text Posts
- Social Media Image Posts
- Social Media Carousel Posts
- Email Newsletters
- Shorts Video Clips
- Blog Posts
- Infographics
Repurpose Social Media Content
- Repackaging/Rewriting LinkedIn Posts
- Email Newsletters
Additional Support
